Life on Mars : AUDIENCE AND INDUSTRY
Audience marketing
How did the marketing( trailers ,advertising etc.) for Life on Mars target,identify and maximise its audience ? This could also be by targeting an existing audience
Look at the following :
Use of specific genres and their conventions
Use of stars such as John Simm
Use of characters
Any other methods used to target audiences e.g enigmas , merchandise, links to other products or genres
through marketing the production team most likely aims to capture a more present audience at the time from the trailer prior to the way it was constructed to comply with the younger and older generation of that time.
The trailer tries to appeal to a mainstream audience. It is fast-paced and has quick editing, alongside the Immigrant song by Led Zeppelin. This song is easily identifiable and also from the era the show is primarily set in. There is also a voice over that makes the plot clear and easy to understand for the audience. The main character introduces himself as a DCI, letting the audience know this is a crime genre. Then, we see the car transform from a typical 2006 car to a 1973 one, telling the audience it is also sci fi and that the show is a hybrid-genre.
The main character is played by John Simm. He had already worked with the BBC on other shows, so he was already a familiar face for many regular viewers. Not long after Life on Mars, he appeared on Doctor Who as the Master, which would further boost him image to a mainstream audience.
The trailer portrays a variety of tropes for sci fi and crime. The main one for sci fi is the time travel aspect, highlighted by the transformation of the car as if the car itself was meant to portray a time machine in itself based around the fact he was with his car both when he got run over and when he woke up so in a way the car symbolises
How did the marketing( trailers ,advertising etc.) for Life on Mars target,identify and maximise its audience ? This could also be by targeting an existing audience
Look at the following :
Use of specific genres and their conventions
Use of stars such as John Simm
Use of characters
Any other methods used to target audiences e.g enigmas , merchandise, links to other products or genres
through marketing the production team most likely aims to capture a more present audience at the time from the trailer prior to the way it was constructed to comply with the younger and older generation of that time.
The trailer tries to appeal to a mainstream audience. It is fast-paced and has quick editing, alongside the Immigrant song by Led Zeppelin. This song is easily identifiable and also from the era the show is primarily set in. There is also a voice over that makes the plot clear and easy to understand for the audience. The main character introduces himself as a DCI, letting the audience know this is a crime genre. Then, we see the car transform from a typical 2006 car to a 1973 one, telling the audience it is also sci fi and that the show is a hybrid-genre.
The main character is played by John Simm. He had already worked with the BBC on other shows, so he was already a familiar face for many regular viewers. Not long after Life on Mars, he appeared on Doctor Who as the Master, which would further boost him image to a mainstream audience.
The trailer portrays a variety of tropes for sci fi and crime. The main one for sci fi is the time travel aspect, highlighted by the transformation of the car as if the car itself was meant to portray a time machine in itself based around the fact he was with his car both when he got run over and when he woke up so in a way the car symbolises
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