Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory.
Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory. Refer to Zoella and the Attitude website to support your answer. [30] You need to : Explain the key points of the theory Use specific and relevant examples from the key texts Evaluate how far you agree with the theory and whether it fully explains how the texts relate to their audiences Clay shirky argues that modern social media has enabled and pushed its audiences to become more active towards certain representatives, he also explains the reason behind this is the advanced development of technology and the internet. Additionally the concept of audience members being a passive consumer no ,longer applies towards this age of the internet as platforms such as YouTube and twitter provides audiences the ability to express their views on a topic and also communicate with different representatives such as zoella who's based
