Paper 1-Audio visual: Water Aid- Good Rainy Day

Paper 1-Audio visual: Water Aid- Good Rainy Day:

Opening Scenes-

• First shot is an establishing shot of a Western style house which may be be white working- middle class people which represents us as a target audience.
•      The Audio states "Heavy showers expected over the next few days" which contrasts with the next scenes. Which is something a western audience takes for granted
• The lighting within the scene is toned to make it out as cold and gloomy throughout the scene and through its colours which are a blue/grey 
• The next scene is in Africa and is dry grass
•  The rain stops and you hear the sounds of crickets chirping -Claudia's singing juxtaposes the radios sound .

Second scenes within Africa-

•  we see Claudia walking along a dirt road with a bucket in her hand
• Mood changes to a warmer tone of lighting  browns etc
•  Filming looks hand held as if were walking next to her
  
•  there is a boy running around in what is believed to be a school uniform
• The song which she sings is recognisable by the older audience who will find it more personal and donate.
• All of the kids are happy and smiling as they are getting water. water = happiness 
• They added claudias name in the end to make it more personal and for people to feel empathy and want to donate       

The water aid video is not like any other charity video as it doesn't use various stereotypes which have become common in various other charity videos. It doesn't show you various pictures of dirty water and hungry children. They chose to take a different approach of showing the children happy and living their life with water thanks to the help of donations.