Tide Advert 1950s

                            

                                     Tide Advert (1950)

This Advert was based around washing material in which straight away during those times was automatically known as a women's moral job within society I.e housework and childcare so it was in no way unusual to have a women as the main person of the poster but if a man was introduced within the poster the whole advert would look out of place especially during that time and period so the poster was most likely to go according to a stereotypical mindset and norms within the 50s. In which a women's value is to provide for her family manually and emotionally therefore they should enjoy certain things such as cleaning and caring and not have any other aspirations such as another life outside the house such as an income within a predominantly middle class family.

When you first look at the poster there is a happy housewife hugging a tide washing box which implies what women within this society value their cleaning and there are hearts which enforce the growing feeling of love towards the product. It's not hard to identify that all the people present within the poster are white women who seem to be from a suburban area. They all seem to be promoting the product allowing the audience to believe that the product is reliable and would help improve their cleaning and save time in which they could focus on other household duties. There are many points in which lexis is used within the poster to persuade their target audience to buy the product such as the main title "Tide's got what women want!" furthermore the the caps within most letters and exclamation marks to present a loud message they want to get through to the audience. The colours present also show an atmosphere of happiness and enthusiasm and the American dream in a certain viewpoint as the colours shown could be seen as representing the American flag from red to white and then blue. also the repetition present within the sub box in the top right which also enforces the audience to buy the product.