Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory.
Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory.
Refer to Zoella and the Attitude website to support your answer. [30]
You need to :
Explain the key points of the theory
Use specific and relevant examples from the key texts
Evaluate how far you agree with the theory and whether it fully explains how the texts relate to their audiences
Clay shirky argues that modern social media has enabled and pushed its audiences to become more active towards certain representatives, he also explains the reason behind this is the advanced development of technology and the internet. Additionally the concept of audience members being a passive consumer no ,longer applies towards this age of the internet as platforms such as YouTube and twitter provides audiences the ability to express their views on a topic and also communicate with different representatives such as zoella who's based on many different platforms which allows her followers to engage with her
Shirky's theory states that audiences no longer passively consume. Rather, they actively engage with the media. An example of this is Zoella, who's career exists mostly on social media. This allows fans to comment on her posts and videos, engaging with the media. She also has Q&A videos where she answers the fans questions.
Shirky's theory also states that there is no such thing as a passive audience. This however is not the case for a big part of Zoella's audience. Going into the comments section of Zoella's videos, most of them are stand alone comments with no replies. This shows that the audience are not interacting with each other, only Zoella. As well as that Zoella rarely interacts with the comments either. Her last video on the Zoella youtube channel has the comments turned off, preventing the audience from interacting with it.
Refer to Zoella and the Attitude website to support your answer. [30]
You need to :
Explain the key points of the theory
Use specific and relevant examples from the key texts
Evaluate how far you agree with the theory and whether it fully explains how the texts relate to their audiences
Clay shirky argues that modern social media has enabled and pushed its audiences to become more active towards certain representatives, he also explains the reason behind this is the advanced development of technology and the internet. Additionally the concept of audience members being a passive consumer no ,longer applies towards this age of the internet as platforms such as YouTube and twitter provides audiences the ability to express their views on a topic and also communicate with different representatives such as zoella who's based on many different platforms which allows her followers to engage with her
Shirky's theory states that audiences no longer passively consume. Rather, they actively engage with the media. An example of this is Zoella, who's career exists mostly on social media. This allows fans to comment on her posts and videos, engaging with the media. She also has Q&A videos where she answers the fans questions.
Shirky's theory also states that there is no such thing as a passive audience. This however is not the case for a big part of Zoella's audience. Going into the comments section of Zoella's videos, most of them are stand alone comments with no replies. This shows that the audience are not interacting with each other, only Zoella. As well as that Zoella rarely interacts with the comments either. Her last video on the Zoella youtube channel has the comments turned off, preventing the audience from interacting with it.
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