Adidas- "See Creativity"

Adidas' campaign invites the world to see creativity in sport- 'See Creativity':

Adidas today unveiled a global campaign showcasing the brand’s aggressive pursuit for creativity to be seen in sport, no matter the athlete.

The new campaign, titled “See Creativity” is the latest chapter of adidas’ Here to Create campaign and is told through the lens of female athletes from around the world.

In December, adidas’ campaign “Calling All Creators”, invited athletes everywhere to find the Creator within, based on the belief that athletes should be recognised first and foremost for their creativity. The result is a celebration of athletes who use their creativity across multiple sports, whether they’re playing on the court, field, ice or pitch.

“See Creativity” builds on the brand’s belief that hard work only gets you so far. The campaign includes a multi-athlete film that celebrates Creators who are confident and courageous from different disciplines.

Adidas keeps the momentum rolling for its 'Here to Create' campaign with the latest segment showcasing women athletes describing their version of creativity ahead of the International Women's Day (8 March).

Adidas, in its latest segment of the 'Here to Create' campaign, showcases women athletes describing their version of creativity ahead of International Women's Day (8 March).

The 'See Creativity' spot features women athletes from different sports (ice hockey, rugby, basketball, tennis, running, and martial arts) aggressively playing and training hard and telling everyone "See my creativity" in different languages.

The ad has been conceptualised by 72andSunny and the soundtrack is given by American pop, funk and hip-hop duo BANZAI. It was directed by Stink Film's Jovan Todorovic.