Film Marketing-Analysis
The poster introduces its animation design from the character towards the background it also signifies the setting of the movie itself and where most of the scenes are going to take place. It has a close up of what is obviously the main character. The colours of the poster seem to stand out as there eye catching and in a way innovative to a certain extent it also sets not only an upbeat but serious tone as well. The camera angle shows the characters whereabouts and personifies his role as 'spider-man' as he's standing on the side of a building naturally like its nothing special and expected. It could also link to the plot of the movie as it could present the characters world being flipped due to recent events within the movie. The facial expression of the character also signifies the serious tone within the poster and potentially could signify that the movie is mainly aimed towards a younger audience and has a bubbly atmosphere within it but could also introduce a serious atmosphere as well.
The slogan 'The art of the movie' represents the new art style presented to us by Sony pictures it's seen as still 3D but includes CGI however what is most significant about the movie it will also consist of comic book techniques within the animation such as line work, painting and dots.
Furthermore the movie producers have looked at other ways of making the movie well known towards the release date near Christmas which could be also be seen as a smart way of getting most people to watch it since its within the holiday season. It's involved a popular artist to make a song based around the movies trailer which has racked up around 53 million views on youtube which promotes the upcoming movie to new heights as post malone's fans would most likely know about the movie now due to the music video and the lyrics within the video implement the animation and design of the movie as well.
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